Suzhou Delta Semiconductor Technology Co., Ltd

Abstract:

Electronics manufacturers China need to strengthen corporate social responsibility (Giulia Iemmolo)

Introduction.

Corporate social responsibility (CSR) is an important driving force for enterprise and the harmonious development of the society, is the strategy of sustainable development power of third. With Europe and the United States national attention on CSR continuously, it has become not open around China manufacturing enterprises to enter these markets topic.

[author]

CSR consultant treasure Tongxinluo to (Beijing) Consulting Co. Ltd.

[text]

The 12th Five Year Plan China officially released in 2011 March, it clearly reflects the change Chinese development strategy, that is "sustainable development", "green revolution" "inclusive growth" is no longer a vague concept, but become the basis of policy. Innovation focus on sustainable development will focus on the management system of different organizations, also refers to carry out between the internal and external more effective communication strategy, also said the use of new technology.

In other words, this means that through a sustainable mode of operation to find the path of innovation, and Chinese new development strategy seems to be in the right direction in advance. The spirit of "inclusive growth" principle, its purpose is through the fair distribution of benefits and reduce social inequality degree, re implementation of the economic situation of the balance, at the same time Protect environment. This strategy is to further strengthen the construction of the harmonious society, corporate social responsibility (CSR) fusion value and economic development. This is a very significant change, will likely have a very large impact on the China enterprise behavior.

In the discussion of how to adopt a more sustainable mode of operation can be considered to be "wise" before, we first have a look what is corporate social responsibility. According to the definition of the World Business Council for sustainable development provides, corporate social responsibility is a continued commitment to trade behavior of morality, that is to improve the local communities and society as a whole and the quality of all the staff and their families live in promoting economic development and at the same time. While the European Union in 2001 on the CSR is defined, the social responsibility of the enterprise is the enterprise on a voluntary basis, into the social and environmental concerns into a pattern of behavior relationship between business and enterprise with all the stakeholders in the.

Although there is growing awareness to adopt a more sustainable business model can bring benefits for the enterprise in the risk management, cost saving, capital acquisition, customer relations, human resources management and innovation ability, but many China executives still in the social responsibility whether can promote the tangle of productivity and contribute to economic concerns in.

This suspicion is still derived from questions about corporate social responsibility and the misunderstanding of how it can create value. In fact, many Chinese enterprises still believe that corporate social responsibility will only cause the cost burden to the enterprises, they are in pursuit of short-term financial returns, but ignored the social and environmental impact on the business. On the contrary, the purpose of the enterprise should be re defined, is the creation of "common value for the enterprise and society".

In the past few years, more and more people pay attention to the related environmental and social development process is putting a lot of pressure on the Chinese enterprises, forcing them to find new ways to innovate. Chinese enterprises are required to be more responsible, including increased content of the work report, to enhance corporate transparency; to create more profits through the development of a long-term strategic approach; the development of innovative products and services to promote the healthy development of the society and the environment. A direct result of this new situation, the enterprise is Chinese performance does not only focus on their financial income, and attention to a certain extent is their ability to the promotion of sustainable development, and the environmental and social needs into the development strategy of the enterprise to.

Obviously, there is no more time for enterprises to doubt whether the investment of corporate social responsibility is the correct choice, but to the corporate social responsibility on enterprises and the whole social interests together to consider the. Obviously this change is not so easy to implement, because it needs a lot of investment in time and resources, but it can not put off.

China enterprises face this a very difficult mission, namely the realization of "external factors" (stakeholders, such as employees, suppliers, users and the needs of the local community etc.) and "internal factors" (shareholders demand / economic achievement of balance between rights). To achieve this balance, want to achieve the "social responsibility" Chinese enterprises need long-term strategic approach to formulate its own a with stakeholders closely related management system as the foundation, and the core of environmental moral, social, the values into the decision-making process. These values include improving transparency, Protect environment and workers, respect for human rights, and is committed to promoting the sustainable development.

In other words, Chinese enterprise is necessary to formulate a CSR strategy, and then put into action. But they can do? What guidelines can help them in this process?

The new ISO26000 voluntary standards are world-wide response and adopted, it can answer these questions. It depicts a social responsibility and to enterprise (including any other organization) to guide the practice of a comprehensive framework, in order to find the difference of sustainable innovation path, its purpose is to create a "common value".

ISO26000 can help enterprises to identify what aspects of