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The current position: HomeThe rapid development of electronic commerce to promote Chin
Forecast according to IDC, because a large number of mobile Internet users and the rapid growth in the number of mobile e-commerce transactions, in 2014 Chinese e-commerce competition will focus on mobile electronic commerce.
In 2013 Tmall "double 11" Shopping Festival not only create the network retail sales records, but also reveal the powerful China Mobile electronics:
According to Ali, official data, mobile phone Taobao 2013 pairs of eleven overall pay treasure turnover 5350000000, daily active users reached 127000000; mobile phone Taobao one-day transaction number up to 35900000 pen, the number of transactions accounted for more than 21% of the whole. According to pay treasure to published data, double eleven day, the realization of mobile phone payment number 45180000 pay treasure, pay treasure to the overall number of transactions accounted for 24.03%, pay treasure to mobile phone payments exceeded 11300000000, which is the highest record of the current global mobile payment.
And compared with the beginning of 2013, the acceptability of mobile e-commerce is increased by 10%, this also indicates that the mobile e-commerce is the development trend of the times the irresistible.
IDC also predicted that in 2014, China Mobile e-commerce market scale will reach 155220000 yuan, compared with 2013 growth of 67.9%, far more than the average growth rate and the same period network retail market 28%. Mobile e-commerce has grown, also means that the use of intelligent mobile phone users increased transaction, which is one of the reasons why the intelligent mobile phone shipments in recent years increased.
It points out that the CNNIC report, the sustained and rapid development of the 2013 China Mobile Internet industry, the scale of mobile Internet users reached 500000000, up to 81% of Internet users penetration. In addition, the report also pointed out, in 2013 China intelligent mobile phone market to maintain growth development, annual Chinese intelligent mobile phone shipments to 318000000 units, year-on-year growth of 64.1%, the market retains the quantity is 580000000, grow 60.3% compared to the same period, it is expected that in 2014 the intelligent mobile phone ownership will reach 780000000 units, it also promoted the development of production at home and abroad to touch, screen and camera module manufacturers such as: domestic manufacturers Xinli revenue last year reached 20700000000 Hong Kong dollars, grew 67% than 2012 12400000000, this year is expected to further.
The development of mobile e-commerce, also let more merchants to display products to the mobile phone terminal, which requires more sharp picture, text and video display to the appearance and characteristics of display products, colorful and charming, and this is in turn on the display screen and the camera Qiaqia put forward higher requirements. In this case, Xinli constantly, improve product quality, last Xinli FHD display module is applied in many domestic and foreign high-end mobile phone, can reach the resolution 1920*1080. Introduced this year's 5.5 '' Quad-HD display resolution up to 1440* 2560 (which is known as the 2K mobile phone display), PPI up to 538, breaking the 500 mark, is four times the resolution of HD720 image shows more clearly, more outstanding. Now can production 5.5 '' /6.0 '' Quad-HD mobile phone display screen, is the most commonly used size of users, but also to meet the mobile phone advertising colorful display requirements. At the same time, 16000000 pixel camera Xinli this year production but also to meet the business instant camera to upload pictures show the products of high quality requirements. This is the mobile commerce has promoted the intelligent mobile phone parts development and technological progress!
